You’ve just gotten your hands on the latest iPhone 4 and you immediately download Instagram, the hot new social media app. You haven’t generated any new sales since you launched your campaigns and it’s starting to impact your bottom line. But someone with high engagement levels can influence their followers to action. The second had only 10,000 Instagram followers and 8,000 Facebook followers. Although a large following is helpful, it’s not always necessary. Because they’re already recommending your brand on their own, their endorsement will seem genuine to their audiences even when their content is tagged #[Brand]Ambassador. Quick Guide to Customer Advocacy Marketing. They should be the spitting image of your customer because most likely their following will share those characteristics as well. The ideal ambassador will seamlessly incorporate your brand into their lifestyle and maintain their authenticity throughout the partnership. Exposure through our growing Instagram and Facebook Pages through re-posts; Think You Have What it Takes to Be A Brand Ambassador? The good news is, many of these individuals are probably already active on your social media accounts. Once you finish promoting your ambassador program on your website, you can then focus on recruiting ambassadors on social media. Brand Ambassador provides tools to turn customers, fans, and influencers, into brand ambassadors. They also build relationships with retailers by visiting their stories and creating social media content while tagging these local stores. And that starts with a fair compensation package for your ambassadors. Now, a decade later, Instagram is a full-blown ecommerce network, where brands and creators alike can build a business on the platform. Get started growing your business with a B12 website. To easily find Instagram influencers that align with your brand, use an influencer marketing platform like AspireIQ. A trap many companies fall into is believing that brand ambassadors should be celebrities or individuals with huge followings. Was this article helpful? When someone with a large following shares a post, they will likely garner a lot of attention. You can help this understanding with clear program guidelines and a seamless onboarding process. The person you choose should have an established Instagram following. In addition, Instagram recently launched a new Stories @ mention tool, which collects any Stories that mention your profile and enables you to share them on your own highlights. You may be able to compensate brand ambassadors by offering them free or discounted products, special access to company events or other company perks. They should also represent your company with honesty and integrity. So you can stop stressing about what to post and how to post it. Kendall Jenner. How To Apply. With a strong brand ambassador program made up of influencers and creators, you can produce eye-catching content, even when it comes to flatlays and product-only shots. Ready To Get Started? Reward them for being your biggest fans by turning them into your brand ambassadors, giving them special privileges and more incentive to continue promoting your brand. Brand ambassadors are great assets for any company. I have a proven method which means that this activity can be anywhere between 1-3 hours per day, maybe sooner if you are a social media pro. Because influencers already generate high-quality, creative, and diverse content, they can be seen as unlimited content machines. Find the Right Brand Ambassador for You. Users that are always tagging you in their photos or mentioning your product will make devout ambassadors. Brand ambassadors for Faviana are active on social media, especially Instagram, tagging the company in posts featuring their dresses. December 28, 2020. We’ll showcase examples of how you can do this later in the article. Instagram Fitness Apparel: 5 Brand Ambassador Programs to Apply to Instagram and fitness apparel go together like peanut butter and jelly. Social media followers - Reach out for brand ambassadors on your other social channels. In the past, we’ve talked in depth about the differences between influencers and brand ambassadors. Word-of-mouth marketing has always been one of the best ways to attract new customers, but Instagram has given enterprising voices some incredible speaking power. Brand image These can be extremely beneficial for brands, the staff need to demonstrate the brand image too. Word-of-mouth marketing has always been one of the best ways to attract new customers, but Instagram has given enterprising voices some incredibl We have been following your profile on Instagram and love your posts on health and wellness. Free Leggings! That’s why we’ve selected a few examples of the most amazing female brand ambassadors on Instagram, so you can watch how they do their work. In the series of side hustle interviews, today, I have an interview which is really interesting if you want to know how to become a brand ambassador and make money on Intagram. So it’s a given that you want that person to act in a professional manner. 1. The second influencer’s post received 10 shares, less than 100 Likes and resulted in 100 sales. You just know how to find them and reach them. Find Brand Ambassadors By Pinning Posts to Facebook/Twitter. You want to look for someone that has a high level of engagement with their followers. Blog by Colton Bollinger. Working with a brand ambassador is a team effort. Do you want free leggings? The right brand ambassador will represent the values of your company with their words and actions. Application form on your website. The year is 2010. 2 of the best places to start recruiting your ambassadors is on Facebook and Twitter. This is where it makes sense to get creative about your compensation methods. The rise of social media has improved the effectiveness of brand ambassadorship by helping ambassadors create a buzz around the products of services. To do that, you’ll want to find social media influencers who appreciate both your product itself and the motivation behind it. Make sure to find influencers and creators whose personal brand matches your company’s messaging, aesthetic, and the like. The answer is in handling your brand ambassador campaign the right way. There are Influencers on Twitter, Instagram, Facebook, YouTube, Vine, Pinterest, LinkedIn, and blogs. Find Brand Ambassadors. Brand Ambassadors programs are like enhanced customer loyalty programs. A good rule of thumb is to check in about only a month to ensure you aren’t hovering. Create a conversation with them and invite them to offer feedback and suggestions. You see the scammer (aka the … Start paying close attention to your followers and who regularly engages with your brand. And it happens because they don’t know the right way to find brand ambassadors. Brand ambassadors provide a face for your company within a community of people with whom they have established trust. Here are four things to keep in mind when you choose your brand ambassadors, plus the best way to start a brand ambassador marketing program. Though Fogle hadn’t been a spokesperson for Subway since 2008, his 2015 arrest for child pornography charges brought negative attention to the brand. Instagram can be a tricky nut to crack, but with the help of established ambassadors you’ll be able to find and grow your audience quickly. This method requires the most time and effort with perhaps the least reward. The Future of In-App Shopping on Instagram in 2021 . In both cases, it’s important to remember to choose ambassadors who are real fans of the brand and can accurately represent the values of the company. If you want your campaign to be a success, you need to know exactly what you’re hoping to gain from it. This is a situation many businesses find themselves in. Your brand ambassadors act as the face of your company. If you’re already spoken for, why not show your friends where they can find that same kind of happiness. Also, Heartbeat is a female-centric service that allows Instagram users to apply to become brand ambassadors. You snap a quick selfie and apply one of the in-app filters before sharing it to your feed. If you’re still wondering about how to find brand reps on Instagram, just give one of these methods a shot.